by Jessica Lorenzen | Jun 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
In the rapidly evolving digital landscape, the way users seek and consume information is undergoing a profound transformation. Gone are the days when a simple keyword search and a list of blue links were the only path to answers. Today, generative AI engines are...
by Jessica Lorenzen | Jun 17, 2025 | Digital Marketing, Local SEO, SEO Trends
If you’re running a local business, ranking on Google is more important than ever. Why? Because 46% of all Google searches are seeking local information. This means people are actively searching for businesses like yours, whether they need a plumber, a new...
by Jessica Lorenzen | May 20, 2025 | Digital Marketing, Local SEO, SEO Trends
Imagine this. There’s someone sitting on their couch, late at night, feeling overwhelmed. They’re exhausted from the endless loop of thoughts in their head, and for the first time, they think, “I need help.” Their phone is already in hand, and they open...
by Jessica Lorenzen | May 14, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The search landscape is undergoing a massive transformation. While traditional SEO has dominated digital marketing for decades, a new player has entered the field: Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT, Claude, and Google’s...
by Jessica Lorenzen | Apr 30, 2025 | Digital Marketing, SEO Trends
In today’s digital-first world, a strong online presence is no longer a luxury, but a necessity for business survival and growth. At the heart of this online visibility lies Search Engine Optimization (SEO). More than just a technical tool, SEO is a strategic...
by Jessica Lorenzen | Apr 9, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Search engines are undergoing one of the biggest shifts we’ve seen in decades—and it’s being driven by artificial intelligence. We’re moving beyond the era of “10 blue links” and into a world where AI-generated summaries, interactive answers, and...
by Jessica Lorenzen | Mar 13, 2025 | Digital Marketing, Local SEO, SEO Trends
For many landscaping companies, gaining online visibility and attracting local clients can feel like an uphill battle. Even with exceptional skills and a demonstrated ability to create breathtaking outdoor spaces, potential customers may never find you without a...
by Jessica Lorenzen | Mar 13, 2025 | Digital Marketing, SEO Trends
Did you know that over 90% of online experiences begin with a search engine? For businesses striving to grow their digital presence, this highlights just how crucial it is to be visible in search results. But when it comes to search marketing, many face a common...
by Jessica Lorenzen | Feb 18, 2025 | Digital Marketing, GEO (Generative Engine Optimization), Local SEO, SEO Trends
AI tools, like ChatGPT, are revolutionizing the way businesses engage with their customers. A recent study found that 91% of companies are already investing in artificial intelligence to enhance customer interactions, while 86% of buyers prefer brands that personalize...
by Jessica Lorenzen | Feb 14, 2025 | Digital Marketing, Local SEO, SEO Trends
Running a Med Spa in today’s competitive beauty and wellness industry comes with its share of challenges. Many owners find themselves struggling to attract local clients or stand out in an oversaturated market. With 80% of people learning about local businesses...
