by Jessica Lorenzen | Aug 8, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
If you’ve been pouring time into SEO, publishing blog posts, and optimizing your website—but you’re nowhere to be found in ChatGPT, Perplexity, or Google’s AI Overviews—you’re not alone. A lot of business owners and marketers are waking up to a new...
by Jessica Lorenzen | Aug 6, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Most local business websites try to rank in nearby cities by cloning the same content and swapping in a new location name. The result? A dozen pages that feel repetitive, shallow, and forgettable. That’s not just a bad user experience—it’s a problem for SEO. Google...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The GEO Content Framework is a strategic model we use at WormWood to help brands succeed in AI-powered discovery platforms like ChatGPT, Perplexity, and Google’s AI Overviews. By focusing on entity clarity, prompt-responsive content, and structured data, this...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
You’ve optimized your website. Claimed and completed your Google Business Profile. Maybe even gathered a few glowing reviews. But somehow, your competitor is still showing up ahead of you in the local map pack—and it’s driving leads (and you) crazy. At WormWood SEO,...
by Jessica Lorenzen | Jun 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
In the rapidly evolving digital landscape, the way users seek and consume information is undergoing a profound transformation. Gone are the days when a simple keyword search and a list of blue links were the only path to answers. Today, generative AI engines are...
by Jessica Lorenzen | May 14, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The search landscape is undergoing a massive transformation. While traditional SEO has dominated digital marketing for decades, a new player has entered the field: Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT, Claude, and Google’s...
