by Jessica Lorenzen | Jun 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
In the rapidly evolving digital landscape, the way users seek and consume information is undergoing a profound transformation. Gone are the days when a simple keyword search and a list of blue links were the only path to answers. Today, generative AI engines are...
by Jessica Lorenzen | May 14, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The search landscape is undergoing a massive transformation. While traditional SEO has dominated digital marketing for decades, a new player has entered the field: Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT, Claude, and Google’s...
by Jessica Lorenzen | Apr 9, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Search engines are undergoing one of the biggest shifts we’ve seen in decades—and it’s being driven by artificial intelligence. We’re moving beyond the era of “10 blue links” and into a world where AI-generated summaries, interactive answers, and...
by Jessica Lorenzen | Feb 18, 2025 | Digital Marketing, GEO (Generative Engine Optimization), Local SEO, SEO Trends
AI tools, like ChatGPT, are revolutionizing the way businesses engage with their customers. A recent study found that 91% of companies are already investing in artificial intelligence to enhance customer interactions, while 86% of buyers prefer brands that personalize...
