by Jessica Lorenzen | Aug 10, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The SEO mistakes that quietly kill campaigns, from technical errors to unrealistic expectations, and how to fix each one.
by Jessica Lorenzen | Aug 10, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The SEO mistakes that quietly kill campaigns, from technical errors to unrealistic expectations, and how to fix each one.
by Jessica Lorenzen | Mar 31, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Overview A good GEO agency helps your business get cited inside AI-generated answers on platforms like ChatGPT, Google AI Overviews, and Perplexity. The problem: GEO is new enough that almost every agency now claims to offer it — but few have genuinely built the...
by Jessica Lorenzen | Mar 17, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Overview Google AI Overviews are the AI-generated summaries now appearing at the top of roughly half of all Google searches. Businesses featured inside them earn significantly more clicks — even over sites ranking higher below. To appear in them: write content that...
by Jessica Lorenzen | Aug 8, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
If you’ve been pouring time into SEO, publishing blog posts, and optimizing your website—but you’re nowhere to be found in ChatGPT, Perplexity, or Google’s AI Overviews—you’re not alone. A lot of business owners and marketers are waking up to a new...
by Jessica Lorenzen | Aug 6, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Most local business websites try to rank in nearby cities by cloning the same content and swapping in a new location name. The result? A dozen pages that feel repetitive, shallow, and forgettable. That’s not just a bad user experience—it’s a problem for SEO. Google...