by Jessica Lorenzen | Mar 31, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Overview A good GEO agency helps your business get cited inside AI-generated answers on platforms like ChatGPT, Google AI Overviews, and Perplexity. The problem: GEO is new enough that almost every agency now claims to offer it — but few have genuinely built the...
by Jessica Lorenzen | Mar 17, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Overview Google AI Overviews are the AI-generated summaries now appearing at the top of roughly half of all Google searches. Businesses featured inside them earn significantly more clicks — even over sites ranking higher below. To appear in them: write content that...
by Jessica Lorenzen | Aug 8, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
If you’ve been pouring time into SEO, publishing blog posts, and optimizing your website—but you’re nowhere to be found in ChatGPT, Perplexity, or Google’s AI Overviews—you’re not alone. A lot of business owners and marketers are waking up to a new...
by Jessica Lorenzen | Aug 6, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Most local business websites try to rank in nearby cities by cloning the same content and swapping in a new location name. The result? A dozen pages that feel repetitive, shallow, and forgettable. That’s not just a bad user experience—it’s a problem for SEO. Google...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The GEO Content Framework is a strategic model we use at WormWood to help brands succeed in AI-powered discovery platforms like ChatGPT, Perplexity, and Google’s AI Overviews. By focusing on entity clarity, prompt-responsive content, and structured data, this...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
You’ve optimized your website. Claimed and completed your Google Business Profile. Maybe even gathered a few glowing reviews. But somehow, your competitor is still showing up ahead of you in the local map pack—and it’s driving leads (and you) crazy. At WormWood SEO,...
