Social Media Marketing
Social media marketing is using social web sites, review sites, online communities, blogs, or any Internet forum or online media for marketing, sales, public relations and customer service. Incorporating locally focused Seattle or Honolulu SMO Social Media Optimization into your internet marketing will strengthen your search engine ranking, your brand, and reputation.
Common social media optimization tools include Twitter, Facebook, LinkedIn, Yelp, YouTube and social blogs. Think of social media marketing as the necessary (and unavoidable) transformation of how you distribute your company’s marketing: It evolves what was once directional, impulsive, indirect and short-term into something emotional, constant, intimate, loyal and even passionate.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages.
Social Media Marketing Optimization
Consumers are jumping on the social media bandwagon, transforming their Facebook pages into online communities; looking for tips and advice, promos for upcoming events and interesting new products. Customers can often enter sweepstakes, get exclusive discounts, view videos and photos, or read about your products and services. WormWood SEO is an experienced Seattle and Honolulu SMO Company.
WormWood SEO will help you with a successful Seattle area or Honolulu Social Media Marketing Optimization plan to connect your business to the local community, facilitate specialized and SEO focused placement of company/product videos on YouTube, job openings on LinkedIn and soft marketing “tweets” on Twitter.
You can have a conversation with your customers (talk “with” then instead of “at” them). Give your best customers – your “evangelists” – a forum for spreading the good news about your business. It’s an easy way to humanize your brand and connect with your customers in Seattle and Honolulu through SMO or Social Media Optimization. When you engage with customers directly, you’re showing everyone that there are real people behind your logo.
Listen to their Members through SMO
Businesses are increasingly using social media to listen in on online conversations – discovering who is talking about their services and what kind of impact they have online. The businesses use this information to decide where and how to engage with current or potential customers.
Drive New Business through SMO
With an eye toward new product offerings, cross-selling, and seasonal announcements, businesses use social media optimization and networking sites to feature their products and services. In addition, links to a website are a very important part of your online reputation management. When you engage the online community, you begin to control what the Search Engines display for your business and brand.
Encourage Loyal Fans
Recently, after locking her keys in her car, a lock out customer was so impressed with the service she received that she composed a song about her experience and posted it on the company’s Facebook discussion page. How’s that for free advertising?
How can your company use social media? The possibilities are endless!