Medspa Content Strategy: How to Turn Treatment Pages Into Patient Magnets

by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends

When most people search for aesthetic treatments online, they’re not looking for your brand name. They’re searching for solutions. Queries like “Botox near me,” “microneedling for acne scars,” or “laser hair removal Bellevue” dominate the patient journey. If your...

Advanced Local SEO for Medspas: How to Rank #1 in Google’s Local Pack

by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends

Running a medspa means competing not just with nearby clinics—but with every business that shows up when someone searches “best medspa near me.” In 2025, Google’s Local Pack is the front door to your business. These top three listings appear above traditional search...

Keyword Strategy Beyond “Private School”: How to Reach More Families in 2025

by Jessica Lorenzen | Oct 15, 2025 | Digital Marketing, Local SEO, SEO Trends

Go beyond “private school” keywords. Discover smarter, intent-driven SEO strategies to reach more families and increase enrollment in 2025. Every school wants to show up when parents search “private schools near me.” It feels like the golden phrase — the one that...

The 7 Key SEO Stats Every Private School Should Know in 2025

by Jessica Lorenzen | Oct 15, 2025 | Digital Marketing, Local SEO, SEO Trends

Why SEO Data Matters for Schools Let’s be honest: most private schools aren’t monitoring SEO dashboards or traffic trends every week. And that’s okay. But in 2025, when families are asking AI tools and search engines questions like: “What’s the best Montessori...

How Parents Are Using AI Search to Find the Right School

by Jessica Lorenzen | Sep 16, 2025 | Digital Marketing, Local SEO, SEO Trends

It’s late. The dishes are finally done, the backpacks are packed, and one exhausted parent is sitting on the couch with their phone — scrolling, searching, hoping. They’re not just typing “private schools near me.”They’re asking something much deeper: “What kind of...

SEO for Niche Schools: Montessori, Christian, Waldorf, and Boarding Schools

by Jessica Lorenzen | Sep 10, 2025 | Digital Marketing, Local SEO, SEO Trends

You didn’t build your school to rank on Google. You built it because you believe children deserve something more — a gentler start, a deeper education, a space where they’re truly seen. But here’s the challenge: If families can’t find your school online, they’ll never...