by Jessica Lorenzen | Jan 22, 2026 | Digital Marketing, Local SEO, SEO Trends
Overview Therapist E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Because mental health is a “Your Money or Your Life” topic, Google and AI tools prioritize therapy websites that clearly show credentials, licensing, specialization,...
by Jessica Lorenzen | Jan 22, 2026 | Digital Marketing, Local SEO, SEO Trends
Overview The best SEO keywords for mental health practices reflect how clients actually search: by location (“therapist in {city}”), specialty (“anxiety therapy”), modality (“EMDR therapist”), and situation (“therapy for grief”). Therapists should prioritize...
by Jessica Lorenzen | Dec 11, 2025 | Digital Marketing, Local SEO, SEO Trends
Blogging isn’t about posting for the sake of posting — especially for medspas. The goal isn’t “more content.” The goal is the right content, written for the right intent, that builds trust and drives bookings. In a competitive aesthetic market, your blog should do...
by Jessica Lorenzen | Dec 11, 2025 | Digital Marketing, Local SEO, SEO Trends
Most medspas think of SEO as keywords, content, Google Business Profiles, or technical fixes — and those are essential.But what actually moves the needle most for aesthetic practices? Reputation signals.Reviews, photos, social proof, before-and-after images, and...
by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends
When most people search for aesthetic treatments online, they’re not looking for your brand name. They’re searching for solutions. Queries like “Botox near me,” “microneedling for acne scars,” or “laser hair removal Bellevue” dominate the patient journey. If your...
by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends
Running a medspa means competing not just with nearby clinics—but with every business that shows up when someone searches “best medspa near me.” In 2025, Google’s Local Pack is the front door to your business. These top three listings appear above traditional search...
