by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends
When most people search for aesthetic treatments online, they’re not looking for your brand name. They’re searching for solutions. Queries like “Botox near me,” “microneedling for acne scars,” or “laser hair removal Bellevue” dominate the patient journey. If your...
by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends
Running a medspa means competing not just with nearby clinics—but with every business that shows up when someone searches “best medspa near me.” In 2025, Google’s Local Pack is the front door to your business. These top three listings appear above traditional search...
by Jessica Lorenzen | Oct 15, 2025 | Digital Marketing, Local SEO, SEO Trends
Go beyond “private school” keywords. Discover smarter, intent-driven SEO strategies to reach more families and increase enrollment in 2025. Every school wants to show up when parents search “private schools near me.” It feels like the golden phrase — the one that...
by Jessica Lorenzen | Oct 15, 2025 | Digital Marketing, Local SEO, SEO Trends
Why SEO Data Matters for Schools Let’s be honest: most private schools aren’t monitoring SEO dashboards or traffic trends every week. And that’s okay. But in 2025, when families are asking AI tools and search engines questions like: “What’s the best Montessori...
by Jessica Lorenzen | Sep 16, 2025 | Digital Marketing, Local SEO, SEO Trends
It’s late. The dishes are finally done, the backpacks are packed, and one exhausted parent is sitting on the couch with their phone — scrolling, searching, hoping. They’re not just typing “private schools near me.”They’re asking something much deeper: “What kind of...
by Jessica Lorenzen | Sep 10, 2025 | Digital Marketing, Local SEO, SEO Trends
You didn’t build your school to rank on Google. You built it because you believe children deserve something more — a gentler start, a deeper education, a space where they’re truly seen. But here’s the challenge: If families can’t find your school online, they’ll never...
by Jessica Lorenzen | Aug 8, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
If you’ve been pouring time into SEO, publishing blog posts, and optimizing your website—but you’re nowhere to be found in ChatGPT, Perplexity, or Google’s AI Overviews—you’re not alone. A lot of business owners and marketers are waking up to a new...
by Jessica Lorenzen | Aug 6, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Most local business websites try to rank in nearby cities by cloning the same content and swapping in a new location name. The result? A dozen pages that feel repetitive, shallow, and forgettable. That’s not just a bad user experience—it’s a problem for SEO. Google...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The GEO Content Framework is a strategic model we use at WormWood to help brands succeed in AI-powered discovery platforms like ChatGPT, Perplexity, and Google’s AI Overviews. By focusing on entity clarity, prompt-responsive content, and structured data, this...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
You’ve optimized your website. Claimed and completed your Google Business Profile. Maybe even gathered a few glowing reviews. But somehow, your competitor is still showing up ahead of you in the local map pack—and it’s driving leads (and you) crazy. At WormWood SEO,...
