by Jessica Lorenzen | Mar 31, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Overview A good GEO agency helps your business get cited inside AI-generated answers on platforms like ChatGPT, Google AI Overviews, and Perplexity. The problem: GEO is new enough that almost every agency now claims to offer it — but few have genuinely built the...
by Jessica Lorenzen | Mar 17, 2026 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Overview Google AI Overviews are the AI-generated summaries now appearing at the top of roughly half of all Google searches. Businesses featured inside them earn significantly more clicks — even over sites ranking higher below. To appear in them: write content that...
by Jessica Lorenzen | Feb 24, 2026 | Digital Marketing, Local SEO, SEO Trends
Overview SEO for a niche therapy practice isn’t about learning complicated marketing tactics — it’s about making it easier for the right clients to find the work you’re already trained to do. When your website clearly reflects your specialty, whether that’s EMDR for...
by Jessica Lorenzen | Feb 17, 2026 | Digital Marketing, Local SEO, SEO Trends
Overview SEO for concierge doctors and clinics is not the same as traditional medical SEO. It focuses on attracting high-trust, research-driven patients instead of high-volume, insurance-based traffic, and it prioritizes physician authority, preventive care content,...
by Jessica Lorenzen | Jan 22, 2026 | Digital Marketing, Local SEO, SEO Trends
Overview Therapist E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Because mental health is a “Your Money or Your Life” topic, Google and AI tools prioritize therapy websites that clearly show credentials, licensing, specialization,...
by Jessica Lorenzen | Jan 22, 2026 | Digital Marketing, Local SEO, SEO Trends
Overview The best SEO keywords for mental health practices reflect how clients actually search: by location (“therapist in {city}”), specialty (“anxiety therapy”), modality (“EMDR therapist”), and situation (“therapy for grief”). Therapists should prioritize...
by Jessica Lorenzen | Dec 11, 2025 | Digital Marketing, Local SEO, SEO Trends
Blogging isn’t about posting for the sake of posting — especially for medspas. The goal isn’t “more content.” The goal is the right content, written for the right intent, that builds trust and drives bookings. In a competitive aesthetic market, your blog should do...
by Jessica Lorenzen | Dec 11, 2025 | Digital Marketing, Local SEO, SEO Trends
Most medspas think of SEO as keywords, content, Google Business Profiles, or technical fixes — and those are essential.But what actually moves the needle most for aesthetic practices? Reputation signals.Reviews, photos, social proof, before-and-after images, and...
by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends
When most people search for aesthetic treatments online, they’re not looking for your brand name. They’re searching for solutions. Queries like “Botox near me,” “microneedling for acne scars,” or “laser hair removal Bellevue” dominate the patient journey. If your...
by Jessica Lorenzen | Nov 6, 2025 | Digital Marketing, Local SEO, SEO Trends
Running a medspa means competing not just with nearby clinics—but with every business that shows up when someone searches “best medspa near me.” In 2025, Google’s Local Pack is the front door to your business. These top three listings appear above traditional search...
