by Jessica Lorenzen | May 20, 2025 | Digital Marketing, Local Business SEO, SEO Trends
Imagine this. There’s someone sitting on their couch, late at night, feeling overwhelmed. They’re exhausted from the endless loop of thoughts in their head, and for the first time, they think, “I need help.” Their phone is already in hand, and they open...
by Jessica Lorenzen | May 14, 2025 | Digital Marketing, SEO Trends
The search landscape is undergoing a massive transformation. While traditional SEO has dominated digital marketing for decades, a new player has entered the field: Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT, Claude, and Google’s...
by Jessica Lorenzen | Apr 30, 2025 | Digital Marketing, SEO Trends
In today’s digital-first world, a strong online presence is no longer a luxury, but a necessity for business survival and growth. At the heart of this online visibility lies Search Engine Optimization (SEO). More than just a technical tool, SEO is a strategic...
by Jessica Lorenzen | Apr 9, 2025 | Digital Marketing, SEO Trends
Search engines are undergoing one of the biggest shifts we’ve seen in decades—and it’s being driven by artificial intelligence. We’re moving beyond the era of “10 blue links” and into a world where AI-generated summaries, interactive answers, and...
by Jessica Lorenzen | Mar 13, 2025 | Digital Marketing, Local Business SEO, SEO Trends
For many landscaping companies, gaining online visibility and attracting local clients can feel like an uphill battle. Even with exceptional skills and a demonstrated ability to create breathtaking outdoor spaces, potential customers may never find you without a...
by Jessica Lorenzen | Mar 13, 2025 | Digital Marketing, SEO Trends
Did you know that over 90% of online experiences begin with a search engine? For businesses striving to grow their digital presence, this highlights just how crucial it is to be visible in search results. But when it comes to search marketing, many face a common...
by Jessica Lorenzen | Feb 18, 2025 | Digital Marketing, Local Business SEO, SEO Trends
AI tools, like ChatGPT, are revolutionizing the way businesses engage with their customers. A recent study found that 91% of companies are already investing in artificial intelligence to enhance customer interactions, while 86% of buyers prefer brands that personalize...
by Jessica Lorenzen | Feb 14, 2025 | Digital Marketing, Local Business SEO, SEO Trends
Running a Med Spa in today’s competitive beauty and wellness industry comes with its share of challenges. Many owners find themselves struggling to attract local clients or stand out in an oversaturated market. With 80% of people learning about local businesses...
by Jessica Lorenzen | Jan 24, 2025 | Digital Marketing, Local Business SEO, SEO Trends
Search Engine Optimization (SEO) is a game changer for plumbing businesses aiming to thrive in the digital age. With 46% of Google searches focusing on local businesses or services, and 70% of mobile searches for local businesses resulting in map pack clicks, it’s...
by Jessica Lorenzen | Jan 23, 2025 | Local Business SEO, SEO Trends
Private schools face a competitive landscape where standing out from the crowd is key to attracting the right families. Did you know that over 60% of parents use online resources to research and compare schools before making enrollment decisions? This makes a strong...
