by Jessica Lorenzen | Sep 16, 2025 | Digital Marketing, Local SEO, SEO Trends
It’s late. The dishes are finally done, the backpacks are packed, and one exhausted parent is sitting on the couch with their phone — scrolling, searching, hoping. They’re not just typing “private schools near me.”They’re asking something much deeper: “What kind of...
by Jessica Lorenzen | Sep 10, 2025 | Digital Marketing, Local SEO, SEO Trends
Let’s make sure it shows up — in Google, in AI-generated results, and most importantly, in the hearts of the families who are looking for a place like yours. You didn’t build your school to rank on Google. You built it because you believe children deserve...
by Jessica Lorenzen | Aug 8, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
If you’ve been pouring time into SEO, publishing blog posts, and optimizing your website—but you’re nowhere to be found in ChatGPT, Perplexity, or Google’s AI Overviews—you’re not alone. A lot of business owners and marketers are waking up to a new...
by Jessica Lorenzen | Aug 6, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
Most local business websites try to rank in nearby cities by cloning the same content and swapping in a new location name. The result? A dozen pages that feel repetitive, shallow, and forgettable. That’s not just a bad user experience—it’s a problem for SEO. Google...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The GEO Content Framework is a strategic model we use at WormWood to help brands succeed in AI-powered discovery platforms like ChatGPT, Perplexity, and Google’s AI Overviews. By focusing on entity clarity, prompt-responsive content, and structured data, this...
by Jessica Lorenzen | Jul 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
You’ve optimized your website. Claimed and completed your Google Business Profile. Maybe even gathered a few glowing reviews. But somehow, your competitor is still showing up ahead of you in the local map pack—and it’s driving leads (and you) crazy. At WormWood SEO,...
by Jessica Lorenzen | Jun 23, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
In the rapidly evolving digital landscape, the way users seek and consume information is undergoing a profound transformation. Gone are the days when a simple keyword search and a list of blue links were the only path to answers. Today, generative AI engines are...
by Jessica Lorenzen | Jun 17, 2025 | Digital Marketing, Local SEO, SEO Trends
If you’re running a local business, ranking on Google is more important than ever. Why? Because 46% of all Google searches are seeking local information. This means people are actively searching for businesses like yours, whether they need a plumber, a new...
by Jessica Lorenzen | May 20, 2025 | Digital Marketing, Local SEO, SEO Trends
Imagine this. There’s someone sitting on their couch, late at night, feeling overwhelmed. They’re exhausted from the endless loop of thoughts in their head, and for the first time, they think, “I need help.” Their phone is already in hand, and they open...
by Jessica Lorenzen | May 14, 2025 | Digital Marketing, GEO (Generative Engine Optimization), SEO Trends
The search landscape is undergoing a massive transformation. While traditional SEO has dominated digital marketing for decades, a new player has entered the field: Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT, Claude, and Google’s...
